Packaging layout design

Packaging has become an integral part of modern commodity production and a competitive tool for businesses. Excellent packaging design not only protects goods, but also attracts consumer attention, thereby improving the competitiveness of goods. The appearance design of packaging is a component of layout design, which includes three major elements: text, graphics, and color.

The function of packaging

Packaging is ubiquitous in daily life, forming an organic whole with the product. The role of packaging is significant. It not only has protective functions, but also has functions such as convenience, sales, and enhancing corporate image.

① Protection function

The most basic and primary function of packaging is its protective function. Packaging should not only prevent physical damage to the product, but also prevent chemical and other forms of damage. Not only that, but also to prevent damage from the outside to the inside.

② Convenience features

The so-called convenience function refers to whether the packaging is easy to carry, transport, store, and use. An excellent packaging design should start with a people-oriented approach and be designed from the user’s perspective. This not only allows consumers to feel humanistic care, but also enhances their favorability towards the product.

③ Sales function

In today’s increasingly competitive market, packaging is a powerful tool for competition, and excellent packaging design can attract consumer attention, thereby improving market competitiveness. For example, manufacturers always use the slogan “brand new packaging, brand new launch” to attract consumers, which is the most typical manifestation of improving competitiveness through packaging.

④ Improving corporate image

Nowadays, packaging has been included in one of the 4P strategies of enterprises (Position market, Product product, Package packaging, Price price), indicating that packaging plays an important role in enhancing corporate image. Packaging design is an important means to establish the affinity between products and consumers, so excellent packaging design can enhance the image of a company in the minds of consumers while promoting products.

Packaging text

The importance of text in layout design goes without saying, and the arrangement of text should be coordinated and unified with the overall style of the packaging. The text in the packaging layout includes

①Brand name

Explanatory text, and advertising text Brand name: Packaging is also an important part of corporate promotion, highlighting the brand name is also one of the means to promote the enterprise. Usually, the brand name is placed in the visual center of the packaging and is very eye-catching and prominent. Not only that, brand names will have strong decorative and visual impact.

② Explanatory text

Explanatory text usually has a large number of words, and its layout should be clear, easy to read, which can create a sense of trust among consumers. Usually, the instructions are printed on the non visual center of the packaging, such as the side or back of the packaging.

③ Advertising Text

Advertising is an important means of promotion, and adding advertising words to packaging can promote the content and characteristics of a product. The advertising words on general packaging have prominent and flexible effects, which can create a positive and pleasant feeling after reading, thus generating interest in the product and achieving the purpose of purchase.

Packaging design skills

Packaging on shelves is like a silent salesperson. In recent years, the market competition has been fierce, and more people are trying their best to make it play its sales function. How to improve the sales function of packaging? It can be achieved through the following three points. (1) In the display environment, the color, pattern, shape, and other aspects of the packaging should be able to distinguish it from other similar products and stand out. (2) The positioning of a product determines the style of its packaging, which should conform to the aesthetic preferences of the consumer group. (3) Additional value can be added to packaging design based on channel and price differences. For example, high-quality handbags can be used to increase the reuse rate.